About Me
About Me
I'm a digital marketing and analytics professional who always passionate about Digital World that brings product those are making our life easier to meet our daily needs. I have been majorly working around aviation, apparel, media, education, healthcare and other big industry to generate leads/sales/inquiry through various digital marketing techniques like SEO, SEM, SMM and ORM.
Also, my area of expertise spreading around product planning, tag management, personalization and marketing automation to scale up the numerous process involves in better customer services
Marketing Technology or MarTech
I started my career as a digital marketer to get business by using search engine optimization and pay per clicks by using Google ads. Later, I expanded my knowledge over Bing Ads, Facebook for Business, Twitter for Business and LinkedIn Campaign Manager. I did plenty of studies to pick digital marketing tools that support to automate the digital marketing campaigns and report generations. This is the place where the ecommerce people are investing too much money to meet the organization goals
I'm involving in digital marketing strategic and process flow development for social media and search engine marketing campaigns. Every business will demand unique marketing strategies by using the digital marketing tool features such as ads extension in google ads, search or display or app marketing ad type campaigns in google ads, remarketing ads by usiness google ads audience manager etc.
I'm also expertise in Email Marketing Automation using Hubspot Workflows and Mailchimp tool, I have huge work experience in remarketing techiques by using Adroll and Google ads platform. I have been working on to promote mobile app by using Google ads and Facebook app promotion ad types.
Digital Strategist
I'm currently working as a Digital Strategist at Air India's Digital and Technology team. We are activating Marketing Technology platform for Campaigns Promotions, Personalized Experiences, Customer Life Cycle Journey use cases, Data Activations, Marketing Automations using Adobe Experience Cloud platforms like Adobe Experience Platform, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Target, Adobe Campaigns V8, Adobe Launch, ets. Also, we have enabled Azure Data Lake Services, Databricks, OneTrust Consent Cookie Management to provide premium customer experiences to any users from the moment who visit our website or mobile apps to book tickets.
Digital and Technology is not just for ticket booking experiences, it mandates to provide technology driven on-boarding journey experiences, in-flight passenger experiences, arrival journey experiences and also to ensure our guest to reach their home safe.
I'm involving in MarTech platform activation by gathering requirements from Ecomm, Loyalty, Sales, Brand, Social Media, Groud Handling, Ancillary team who sits at difference locations across the globe. We are setting up MarTech platforms to distribute and deliver daily, weekly, monthly and ad-hoc basis marketing automtaions that facilitate management to analyze and take operation oriented decisions at different levels.
Adobe Experience Platform(AEP), Adobe Journey Optimizer(AJO), Customer Journey Analytics(AJO), OneTrust, AppsFlyer, Adobe analytics, Google analytics, LinkedIn Campaign Manager, Mailchimp, Hubspot, Foresee, SEMRush, MOZ, Google Data Studio, Google Search Console and Facebook Insights are some of the tools that I majorly work on regular basis.
