About Me

Balakumar Saravanavel

About Me

I'm a digital marketing and analytics professional who always passionate about Digital World that brings product those are making our life easier to meet our daily needs. I have been majorly working around aviation, apparel, media, education, healthcare and other big industry to generate leads/sales/inquiry through various digital marketing techniques like SEO, SEM, SMM and ORM

Also, my area of expertise spreading around product planning, tag management, personalization and marketing automation to scale up the numerous process involves in better customer services

Digital Marketing

I started my career as a digital marketer to get business by using search engine optimization and pay per clicks by using Google ads. Later, I expanded my knowledge over Bing Ads, Facebook for Business, Twitter for Business and LinkedIn Campaign Manager. I did plenty of studies to pick digital marketing tools that support to automate the digital marketing campaigns and report generations. This is the place where the ecommerce people are investing too much money to meet the organization goals

I'm involving in digital marketing strategic and process flow development for social media and search engine marketing campaigns. Every business will demand unique marketing strategies by using the digital marketing tool features such as ads extension in google ads, search or display or app marketing ad type campaigns in google ads, remarketing ads by usiness google ads audience manager etc

I'm also expertise in Email Marketing Automation using Hubspot Workflows and Mailchimp tool, I have huge work experience in remarketing techiques by using Adroll and Google ads platform. I have been working on to promote mobile app by using Google ads and Facebook app promotion ad types

Digital Analytics

I'm currently working as a Digital Analytics Team lead at Softcrylic. We are setting up tracking to understand user behaviours those are ideal way to understand the interest of any user who visit our website or mobile apps. My team has been deploying anaytics tracking codes by using leading tag management tools like ensighten, adobe launch and google tag manager. Also we are deploying 3rd party marketing pixel to assess the different marketing campaigns performances

I'm involving in regular report development by gathering requirements from clients who sits at difference locations across the globe. I'm setting up process to distribute daily, weekly, monthly and ad-hoc basis reports that facilitate management and operation oriented decision makings at difference levels

Adobe analytics, Google analytics, LinkedIn Campaign Manager, Mailchimp, Hubspot, Foresee, SEMRush, MOZ, Google Data Studio, Google Search Console and Facebook Insights are some of the tools that I majorly work on regular basis

Download Resume

Skills

95

Search Engine Optimization

95

Google Ads

90

Social Media Marketing

70

Tag Management/Analytics Implementation

85

Google/Adobe Analytics

85

Email Marketing/Automation

Portfolio

Delta

Digital Analytics
Digital Analytics & Reporting

Little Shopper

Digital Marketing, Adwords, Remarketing, Analytics
Digital Marketing Service

Luxepick

Search Engine Optimization, Adwords, Tag Management
Digital Marketing & Analytics

Jurlique

Google Adwords
Digital Marketing

Building Blocks

Digital Marketing, Digital Analytics
Digital Marketing

COKE

Tag Management
Tag Management Support

Fixodo

SEO, SMM, Google Adwords
Digital Marketing

Baby Savings

SEO, Google Adwords
Digital Marketing Services

Some Stats

30

Happy Clients

21000

Hours of Work

22

Awards Won

12

Years of Experience

Experience

  • 2021
    -
    Now

    Vistara - Tata SIA Airlines Limited

    Senior Manager - Analytics

    As a Senior Manager Analytics, I have been managing and leading end to end digital analytics implementation, reportings and report automation using Adobe, Google and other Marketing technologies. Data unifications is one key elements that enables personalization in Marketing communication, Product promotions and Up-selling ancillary products.


    Majorly, I have to work with different teams including, Product, eMarketing, Branding, Social Media, IT Infra, Info security and Legal team to put our user behaviour tracking in place that will scale up our service to wow customers everytime they fly with Vistara.

  • 2020
    -
    2021

    Softcrylic

    Digital Marketing Manager

    After spending many years at Softcrylic, I promoted as Digital Marketing Manager to increase our brand visibility by using all digital marketing techniques such as SEO, SEM, SMM and Email Marketing. We are using few key marketing automation techniques using mailchimp to distribute newsletter that carry our latest happening and services to prospect clients. We are also using many workflow to meet these goals using hubspot marketing automation tool that contains different audiences.


    We are using content promotion strategies to reach our potential target audiences that includes webinar, webinar video posts in YouTube, webinar recap blog at our website, case studies, infographics and offer pages. These content support has been very helpful to promote our prime services across social media channel such as LinkedIn, Twitter, Instagram and Facebook.

  • 2016
    -
    2020

    Softcrylic

    Digital Analytics - Team Lead

    I was running a team that deliver various daily, weekly, monthly and quarterly reports to many leadership team. We were using both Google Analytics and Adobe Analytics to pull data and feed them into advanced excel to build dashboard. We do built dashboard in PowerBI and Tableau to produce better visualized reports.


    We had a tag management team to enable google analytics and adobe analytics implementation supports with the help of tag manager tools such as google tag manager, ensighten and adobe dtm(adobe launch).

  • 2014
    -
    2016

    Softcrylic

    Senior Digital Analyst

    I joined as a senior digital analyst at Softcrylic to manage multiple regular reports, ad-hoc reports and web analytics tool that enable leadership team to visualize key business performances and digital marketing campaign performances at various stages.

  • 2013
    -
    2014

    My Digital Marketing Team

    Digital Marketing - Team Lead

    I was managing a 10 member team to get leads/calls/inquiries by using digital marketing techniques such as Google Adwords, Facebook Marketing, Google Places for Business, Search Engine Optimization.


    Besides, I was involving to deploy user behaviour tracking, report generation and tag managements to measure all the digital marketing campaigns.

  • 2013
    -
    2013

    Zanec Soft Tech

    Senior SEO Analyst

    I was the first resource who recruited for starting a new venture called "My Digital Marketing Team". This is a joint venture between Zanec Soft Tech and GlobalIT Australia. After nearly 6 months of efforts, I moved to My Digital Marketing Team officially.


    Zanec is a leading IOS and android application development company based in Chennai. I have supported many apps to improve those ranking in Google Play and Apple itunes Stores.

  • 2011
    -
    2013

    iSource IT Enable Pvt Ltd

    Digital Marketing Analyst

    I got a campus placement job offer to work as Management Trainee at iSource IT Enable Pvt Limited. We were offering transcription services and medical billing services under the brand BillingParadise.


    I was taking care of SEO execution, website management and social media channel maintenance. I also extended my roles in Google adwords and ORM. iSource gave me some good opportunity to deliver my best and it also gave me great confidence to move as a digital marketer.

Education

  • 2009
    -
    2011

    Anna University

    Master of Business Administration

    I earned my MBA in Marketing & Finance from Mohamed Sathak College, Killakkarai.

  • 2006
    -
    2009

    Bharathidasan University

    Bachelor of Computer Application

    I earned my BCA degree from Bishop Heber College, Trichy.

  • 2004
    -
    2006

    Infant Jesus Higher Sec School

    Higher Secondary

    I did my higher studies from Infant Jesus Higher Secondary School, Trichy.

Contact

1/141, Nallendiran St, Elandaikudam
Ariyalur, Trichy, Chennai, TN, India 621851

balakumarsaravanavelu@gmail.com

+91 9884362288

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