About Me
About Me
I'm a digital marketing and analytics professional who always passionate about Digital World that brings product those are making our life easier to meet our daily needs. I have been majorly working around aviation, apparel, media, education, healthcare and other big industry to generate leads/sales/inquiry through various digital marketing techniques like SEO, SEM, SMM and ORM
Also, my area of expertise spreading around tag management and digital analytics to pull key metrics that facilitate the decision making for many leadership teams
Digital Marketing
I started my career as a digital marketer to get business by using search engine optimization and pay per clicks by using Google ads. Later, I expanded my knowledge over Bing Ads, Facebook for Business, Twitter for Business and LinkedIn Ads Manager. I did plenty of studies to pick digital marketing tools that support to automate the digital marketing campaigns and report generations. This is the place where the ecommerce people are investing too much money to meet the organization goals
I'm involving in digital marketing strategic and process flow development for social media and search engine marketing campaigns. Every business will demand unique marketing strategies by using the digital marketing tool features such as ads extension in google ads, search or display or app marketing ad type campaigns in google ads, remarketing ads by usiness gogole ads audience manager etc
I'm also expertise in remarketing techiques by using Adroll and Google ads tools. I have been working on to promote mobile app by using Google ads and Facebook app promotion ad types
Digital Analytics
I'm currently working as a Digital Analytics Team lead at Softcrylic. We are setting up tracking to understand user behaviours those are ideal way to understand the interest of any user who visit our website or mobile apps. My team has been deploying anaytics tracking codes by using leading tag management tools like ensighten, adobe launch and google tag manager. Also we are deploying 3rd party marketing pixel to assess the different marketing campaigns performances
I'm involving in regular report development by gathering requirements from clients who sits at difference locations across the globe. I'm setting up process to distribute daily, weekly, monthly and ad-hoc basis reports that facilitate management and operation oriented decision makings at difference levels
Adobe analytics, Google analytics, Foresee, Google ads reporting and Facebook Insights are some of the tools that I majorly work to evaluvate campaign and site/app performances
