About Me

I'm a digital marketing professional who always passionate about Digital World. I have been majorly working around aviation, apparel, media and other big industry to influence leads/sales/inquiry through various digital marketing techniques starting from SEO, SEM, SMM & ORM.

Also, my area of expertise spreading around tag management and digital analytics to pull key metrics that facilitate the decision making for many leadership teams

I did plenty of studies to pick digital marketing tools that support to automate the digital marketing campaigns and report generations. This is the place where the ecommerce people are investing too much money to meet the organization goals.

Download Resume

Skills

95

Search Engine Optimization

95

Google Adwords

90

Social Media Marketing

90

Tag Management

80

Digital Analytics

75

Online Reputation Management

Portfolio

Delta

Digital Analytics
Digital Analytics & Reporting

Little Shopper

Digital Marketing, Adwords, Remarketing, Analytics
Digital Marketing Service

Luxepick

Search Engine Optimization, Adwords, Tag Management
Digital Marketing & Analytics

Jurlique

Google Adwords
Digital Marketing

Building Blocks

Digital Marketing, Digital Analytics
Digital Marketing

COKE

Tag Management
Tag Management Support

Fixodo

SEO, SMM, Google Adwords
Digital Marketing

Baby Savings

SEO, Google Adwords
Digital Marketing Services

Some Stats

30

Happy Clients

15000

Hours of Work

20

Awards Won

8

Years of Experience

Experience

  • 2014
    -
    Now

    Softcrylic

    Digital Analytics - Team Lead

    Currently Working as a Digital Analytics Team Leader at Softcrylic, Managing Various Clients Projects to Meet Their Demands in Analytics & Tag Managements


    I have joined here as a senior "Web Analyst", later I moved to managerial roles and I'm doing my best to expand the team skill sets to offer much more services related to ecommerce industries. In the past one year, we have offered our services to various clients located in Atlanta and London regions.

  • 2013
    -
    2014

    My Digital Marketing Team

    Digital Marketing - Team Lead

    I was managing a 10 member team to get leads/calls/inquiries by using digital marketing techniques such as Google Adwords, Facebook Marketing, Google Places for Business, Search Engine Optimization.


    Besides, I was involving to deploy user behaviour tracking, report generation and tag managements to measure all the digital marketing campaigns.

  • 2013
    -
    2013

    Zanec Soft Tech

    Senior SEO Analyst

    I was the first resource who recruited for starting a new venture called "My Digital Marketing Team". This is a joint venture between Zanec Soft Tech and GlobalIT Australia. After nearly 6 months of efforts, I moved to My Digital Marketing Team officially.


    Zanec is a leading IOS and android application development company based in Chennai. I have supported many apps to improve those ranking in Google Play and Apple itunes Stores.

Education

  • 2009
    -
    2011

    Anna University

    Master of Business Administration

    I earned my MBA in Marketing & Finance from Mohamed Sathak College, Killakkarai.

  • 2006
    -
    2009

    Bharathidasan University

    Bachelor of Computer Application

    I earned my BCA degree from Bishop Heber College, Trich.

  • 2004
    -
    2006

    Infant Jesus Higher Sec School

    Higher Secondary

    I did my higher studies from Infant Jesus Higher Secondary School, Trichy.

Contact

1/141, Nallendiran St, Elandaikudam
Ariyalur, Trichy, Chennai, TN, India 621851

info@balakumar.in

+91 9884362288

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