About Me

Balakumar Saravanavel

About Me

I'm a digital marketing and analytics professional who always passionate about Digital World that brings product those are making our life easier to meet our daily needs. I have been majorly working around aviation, apparel, media, education, healthcare and other big industry to generate leads/sales/inquiry through various digital marketing techniques like SEO, SEM, SMM and ORM

Also, my area of expertise spreading around tag management and digital analytics to pull key metrics that facilitate the decision making for many leadership teams

Digital Marketing

I started my career as a digital marketer to get business by using search engine optimization and pay per clicks by using Google ads. Later, I expanded my knowledge over Bing Ads, Facebook for Business, Twitter for Business and LinkedIn Ads Manager. I did plenty of studies to pick digital marketing tools that support to automate the digital marketing campaigns and report generations. This is the place where the ecommerce people are investing too much money to meet the organization goals

I'm involving in digital marketing strategic and process flow development for social media and search engine marketing campaigns. Every business will demand unique marketing strategies by using the digital marketing tool features such as ads extension in google ads, search or display or app marketing ad type campaigns in google ads, remarketing ads by usiness gogole ads audience manager etc

I'm also expertise in remarketing techiques by using Adroll and Google ads tools. I have been working on to promote mobile app by using Google ads and Facebook app promotion ad types

Digital Analytics

I'm currently working as a Digital Analytics Team lead at Softcrylic. We are setting up tracking to understand user behaviours those are ideal way to understand the interest of any user who visit our website or mobile apps. My team has been deploying anaytics tracking codes by using leading tag management tools like ensighten, adobe launch and google tag manager. Also we are deploying 3rd party marketing pixel to assess the different marketing campaigns performances

I'm involving in regular report development by gathering requirements from clients who sits at difference locations across the globe. I'm setting up process to distribute daily, weekly, monthly and ad-hoc basis reports that facilitate management and operation oriented decision makings at difference levels

Adobe analytics, Google analytics, Foresee, Google ads reporting and Facebook Insights are some of the tools that I majorly work to evaluvate campaign and site/app performances

Download Resume



Search Engine Optimization


Google Adwords


Social Media Marketing


Tag Management


Digital Analytics


Online Reputation Management


Some Stats


Happy Clients


Hours of Work


Awards Won


Years of Experience


  • 2014


    Digital Analytics - Team Lead

    Currently Working as a Digital Analytics Team Leader at Softcrylic, Managing Various Clients Projects to Meet Their Demands in Analytics & Tag Managements

    I have joined here as a senior "Web Analyst", later I moved to managerial roles and I'm doing my best to expand the team skill sets to offer much more services related to ecommerce industries. In the past one year, we have offered our services to various clients located in Atlanta and London regions.

  • 2013

    My Digital Marketing Team

    Digital Marketing - Team Lead

    I was managing a 10 member team to get leads/calls/inquiries by using digital marketing techniques such as Google Adwords, Facebook Marketing, Google Places for Business, Search Engine Optimization.

    Besides, I was involving to deploy user behaviour tracking, report generation and tag managements to measure all the digital marketing campaigns.

  • 2013

    Zanec Soft Tech

    Senior SEO Analyst

    I was the first resource who recruited for starting a new venture called "My Digital Marketing Team". This is a joint venture between Zanec Soft Tech and GlobalIT Australia. After nearly 6 months of efforts, I moved to My Digital Marketing Team officially.

    Zanec is a leading IOS and android application development company based in Chennai. I have supported many apps to improve those ranking in Google Play and Apple itunes Stores.


  • 2009

    Anna University

    Master of Business Administration

    I earned my MBA in Marketing & Finance from Mohamed Sathak College, Killakkarai.

  • 2006

    Bharathidasan University

    Bachelor of Computer Application

    I earned my BCA degree from Bishop Heber College, Trich.

  • 2004

    Infant Jesus Higher Sec School

    Higher Secondary

    I did my higher studies from Infant Jesus Higher Secondary School, Trichy.


1/141, Nallendiran St, Elandaikudam
Ariyalur, Trichy, Chennai, TN, India 621851


+91 9884362288

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